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Someone's got it in for L.A. Reid with epic attack
Someone's sure got it in for L.A. Reid as he arrives at Epic Records. This is worse than
when he took over Arista Records a decade ago. Reid has just arrived at Epic under Doug
Morris's new regime at Sony Music. He had a hugely successful run at Island DefJam before
that. Today's Page Six - totally manipulated and without one fact or named source - paints
Reid as "Mr. Nasty" who only wants "beautiful people" in the office. There's also an
insistence that he's already at war with Sylvia Rhone, who's come with him from Universal
Music Group to run Portrait Records at Sony/Epic. It's all hilarious and quite untrue.
When I read Page Six I flashed back to the numerous times I was brought up to Island DefJam
to meet staff members and listen to new music from NeYo, Mariah Carey, Duffy, or Lionel
Richie. The staff loved Reid and was very devoted to them. Also, and I mean this nicely,
they were not exactly a Vogue photo shoot cast. They were nice looking - no one had a horn
or a huge hairy mole - but they were normal people. (I know that p.r. director Laura Swanson
is doing a spit take right now reading this!) As for the whole L.A. Reid vs. Sylvia Rhone
invented feud, I think it smacks of implicit racism that the two best known black record
executives in the business have now been pitted against each other before they even start
working. It's just wrong.
Reid, meantime, does arrive at a good time. Epic has just released Incubus's really wonderful
album "If Not Now, When?" This album is just a delight to listen to, a refreshing rock pop
CD that everyone in my ancient age group would love if they got to hear it. Reid's first
task will be to make Incubus into a breakthrough act. In time he'll bring back big stars
like Mariah Carey and Jennifer Lopez. But he also has a great eye for new talent (for better
or worse, he gave us Justin Bieber). And he'd do well to look around for some legacy artists
who don't have major label recording contracts like Motown legend Gladys Knight and Alison
Moyet (the original, ahem, Adele).
(Showbiz 411)
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