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Mariah "employs" her fans


Sultry singer Mariah Carey is enlisting her fans to ensure her new album is a hit - after the disastrous reception to her last musical venture Glitter. The curvy blonde was paid US$28 million in January to leave Virgin Records after only eight months with the label and announced in May she would release a disc under her own imprint belonging to the Island/Def Jam Music Group.
On her official website Mariah is encouraging her devotees, who she affectionately refers to as "lambs", to help promote her forthcoming LP. The site enthuses, "Get in on all the fun. Mariah has a new album coming out soon and is looking for your help to promote it." Instead of paycheques, the starlet's "online street team" will receive t-shirts, stickers and "a chance to feel closer than ever to Mariah". The team will receive regular emails, which tell "how you can promote Mariah and the upcoming album"

(WENN)

Thursday 12 September 2002 share on facebook share on twitter rss feed
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