Lady Gaga returns to top 10 on Social 50 chart | mcarchives.com

Saturday 21 April 2018

Lady Gaga returns to top 10 on Social 50 chart

It's a week of 10s for Lady Gaga, who jumps 32-10 on Billboard's Social 50 chart dated April 21 after celebrating the 10-year anniversary of the release of her debut single "Just Dance". The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart's latest tracking week ended April 12.

"It's very emotional, and I am so grateful to Little Monsters for sticking by me all these years," tweeted Gaga on April 8 in a post accompanying a video commemorating the milestone. "Cheers to many more, filled with love and bravery to be yourself." She added the next day (April 9): "The last decades (sic) been a blast I will never forget. I can't wait for the next."

Gaga, who last reached the Social 50's top 10 in December (No. 8, December 30, 2017), earned a 73 percent boost in Twitter mentions (61,000 overall in the week ending April 12, according to Next Big Sound) as fans congratulated her on the milestone.

In other Social 50 chart news, Arctic Monkeys become a rare rock band to make the Social 50, debuting at No. 41 thanks to a hefty 69,000 Twitter reactions and 25,000 new Twitter followers. On April 5, the quartet announced new album Tranquility Base Hotel & Casino (due May 11), its first full-length since 2013's AM, and subsequently revealed a flurry of tour dates in the United Kingdom throughout September.

Mariah Carey also makes a rare non-holiday-related appearance on the Social 50, re-entering at No. 42. The singer revealed via the latest issue of People that she has bipolar II disorder, something she's known for 17 years, promoting the story on social media. Carey leaped 26 percent in Wikipedia views and earned 51,000 Twitter reactions (up 1,258 percent) as part of the media attention.

"I'm grateful to be sharing this part of my journey with you," she wrote, later adding that she was "feeling inspired by each of your stories and uplifted by your overwhelming support".

In recent years, Carey has only appeared on the Social 50 around Christmastime, when her evergreen hit "All I Want for Christmas Is You" surges in popularity. The last time, before this week, she was on the chart outside of the holiday season was in March 2014, around the release of her studio album Me. I Am Mariah... The Elusive Chanteuse.

(Billboard)



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