Monday 3 June 2002

Mariah's sparkling trend

Pop superstar Mariah Carey is known for setting (and sometimes un-setting) trends throughout the fashion industry. Surely you remember spandex jumpers, black boot-cut pants with button-up shirts, butterfly burettes, rainbow tank tops, frayed jeans, and the lackluster "Mariah Bandeau". But now it seems Mariah is once again rearing in yet another trendy item. This time around it's crystallized tattoos - a sparkling, temporary, and reusable faux made of the finest Austrian crystals by Swarovski. Fellow singer Pink and model Anna Sui have also been recently spotted wearing the shimmering pieces. For all her crystal-istic needs, Mariah prefers Dork-A-Licious, a rising company that in many ways she helped to establish.

"Mariah found out about us via word-of-mouth," says Dork-A-Licious co-founder, Brian Cooperman. "Through her business, word quickly spread and we were able to set up a boutique in Los Angeles. Now we've put one in Santa Monica, as well as another in LA." It seems that Mariah has ordered dozens of Dork-A-Licious's butterfly and heart tattoos, and even had a special American flag tattoo prepared for a pre-game Super Bowl party.

Mariah fans and fashion foes alike can also get into the action through Dork-A-Licious.com, where they can custom order their own crystallized tattoos and will find themselves looking, what else, but dork-a-licious (in a strictly high-fashion and contemporary manner).

Many thanks to Mariah Land.



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