Thursday 21 November 2002

In the end all that matters is the music

One of the most common statements in the music business is, "In the end all that matters is the music." This could not be more fitting for Mariah Carey. Charmbracelet, which is expected to be released on December 3, 2002, is preceded by the first single, "Through The Rain". Universal is planning an extensive campaign around the album's release that is sure to ignite awareness. In addition to AOL's First Listen Campaign and an MTV special, the following is a list of planned publicity: BET (Blueprint Special, and BET Turnstyle), VH1 (Artist of the Month-December, VH1 Driven, VH1 Ultimate Albums, VH1 All Access Mariah). Carey will also grace the covers of numerous magazines including: Blender (December), Us Weekly (December), Jane (January 2003), and Vibe (March 2003).

Radio has been serviced with the second single, "Irresistible", while Universal is testing "Yours" online. At this point, either song is a possible second video and the latter includes a remix with Justin Timberlake.

(GrooveVolt)

Many thanks to MariahDownunder.com.



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