| Thursday 21 November 2002 |
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Carey embarks on innovative online campaign
International superstar Mariah Carey will release her new album, Charmbracelet, on December 3rd, 2002. The new album showcases Mariah's incredible voice, prolific songwriting and versatility as evidenced on the first single, "Through The Rain". In gearing up for the release of Charmbracelet, Mariah and her label, Monarc Music/Island Records have embarked on several innovative and exciting initiatives to launch the album.
Today "Through the Rain" became available as a digital download as part of Universal Music Group's exciting new initiative to make more than 43,000 tracks available to consumers. The track will be available to consumers two weeks prior to album release in the U.S. for 99 cents via all Liquid Audio affiliated sites. Additionally the track is also offered through two online subscription services, Pressplay and Rhapsody. The download will be burnable to CD and transferable to secure portable devices.
On November 14th, Mariah's website www.MariahCarey.com launched featuring a new design, a plethora of exclusive content and an area, "Ask Mariah" where the songstress speaks directly with her beloved fans. Mariah is leaving voice messages to her fans on a regular basis letting them know what she has been up to.
Mariah will launch "Mariah Live" with the release of Charmbracelet. Consumers who purchase the cd will have the exclusive opportunity to win a trip to see her perform live at one of many different appearances around the world. The purchaser will place the cd in their computer and be directed to a hidden website where they will enter the sweepstakes. Winners will receive roundtrip airfare, hotel accommodations and the opportunity to see Mariah perform live.
Two tracks from Charmbracelet, "Yours" and "My Saving Grace" are to be debuted on AOL's "First Listens" program which offers fans the chance to hear the most eagerly anticipated music before it's available anywhere else. "Yours" debuted as a "First Listen" on November 18th and was streamed 547,000 times and "My Saving Grace" will debut on November 25th. Both tracks are made available exclusively to AOL members for 24 hours and then on the web at Netscape Music, AOL Instant Messenger's AIM Today, ICQ, CompuServe and Mariahcarey.com. In addition, Mariah will be AOL's Artist of the Month for January which includes among many other things a Sessions @ AOL interview.
Mariah Carey was the first artist to debut a single across all of the Viacom properties. "Through the Rain" was made available as both an audio and video stream on MTV.com, BET.com, VH1.com and Nick.com. Mariah Carey is the top selling female artist in history with a record 15 #1 singles, two Grammy Awards, eight American Music Awards, Billboard's Artist of the Decade" Award and the World Music Award for "World's Best Selling Female Artist of the Millennium." She is the only artist to have topped the charts in each year of the 1990's, and with "Heartbreaker", she pushed ahead of the Beatles as the artist with the most weeks in a row at the top of the Billboard's Hot 100 Singles Chart. Mariah Carey not only possesses a five-octave range voice, but composes all of her own material.
The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records, Def Jam Recordings and Def Soul, and is in partnerships with American Recordings, Lost Highway Records, Roc-A-Fella Records, Murder Inc, MonarC Music, Bloodline Records, Java Records and Roadrunner Records. The roster boasts an array of talented artists including Jay-Z, Bon Jovi, Mariah Carey, Ludacris, Ashanti, Ryan Adams, Nickelback, Musiq, Slipknot, American Hi Fi, Method Man, Hoobastank, Ja Rule, Sum 41, Slayer, Kelly Price, Saliva and DMX. (MariahCarey.com)
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