IDJ teams with Mariah Carey for fan club

Island Def Jam (IDJ) is getting into the artist fan club business, kicking off the initiative with a new Internet-based club on behalf of Mariah Carey. Carey and the IDJ record label are teaming on the official Mariah Carey fan club, a joint venture called Honey B. Fly.
Starting yesterday, fans could sign up for the service through mariahcareyfanclub.com. A subscription costs $35 per year in the United States and $45 per year internationally. Fan club members get access to presale concert tickets for Carey's upcoming tour, as well as music and video exclusives.
They also get an introductory letter from Carey welcoming members to the club, an 8x10 autographed photo, a T-shirt available only to club members, and a membership card that can be used in conjunction with special retail and concert events.
IDJ vice president of new media Larry Mattera says that the Honey B. Fly venture is the first of a half-dozen artist fan clubs the label plans to launch in the coming year. Fueling that interest is the opportunity for secondary revenue streams. IDJ and the artists in question will share the money generated through club ventures. Until recently, clubs were operated by the artists.
Driving the artists' interest in partnering with IDJ on clubs is support in the effort to stay connected with fans. "Honey B. Fly is really a way for me to have personal contact and involvement with my fans worldwide," Carey said in a statement.

(Philadelphia Daily News)

Tuesday 15 April 2003
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Re: Ty (51,303) by Ardis from Earth

Your quote "at least they could make her look beautiful if she was in shape". WTF? Seriously? That is really insulting. There are a very small percentage of humans on this earth that are "in shape". Just because Mariah is not tight and toned to the max, does not mean she can not be made to look beautiful. You are seriously delusional if you believ... read more
(Thursday 2 April 2015; 2:00)
Re: The fans (51,302) by MCLAFAN from USA

[...] LC. She has gained weight and lost weight for years, I'm sure she'll drop weight for the shows. Her voice is stellar, she sings her ass off still, not every occasion, but when the moment is right her notes are great. Her "dahling" stuff is just an act, she's having fun. She respects members of Hollywood that respect her. That's why you only ... read more
(Thursday 2 April 2015; 1:12)
LC in the USA (51,301) by MIAM from United Kingdom

We all want Mariah to succeed and be the best she can be, please don't ever get that twisted. The albums that haven't done so well she didn't prepare herself for them like she did for TEOM and E=MC2, and look what happened to the sales and her image then. The Vegas shows are literally round the corner and she doesn't seem prepared at all in that se... read more
(Thursday 2 April 2015; 1:05)
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