IDJ teams with Mariah Carey for fan club

Island Def Jam (IDJ) is getting into the artist fan club business, kicking off the initiative with a new Internet-based club on behalf of Mariah Carey. Carey and the IDJ record label are teaming on the official Mariah Carey fan club, a joint venture called Honey B. Fly.
Starting yesterday, fans could sign up for the service through mariahcareyfanclub.com. A subscription costs $35 per year in the United States and $45 per year internationally. Fan club members get access to presale concert tickets for Carey's upcoming tour, as well as music and video exclusives.
They also get an introductory letter from Carey welcoming members to the club, an 8x10 autographed photo, a T-shirt available only to club members, and a membership card that can be used in conjunction with special retail and concert events.
IDJ vice president of new media Larry Mattera says that the Honey B. Fly venture is the first of a half-dozen artist fan clubs the label plans to launch in the coming year. Fueling that interest is the opportunity for secondary revenue streams. IDJ and the artists in question will share the money generated through club ventures. Until recently, clubs were operated by the artists.
Driving the artists' interest in partnering with IDJ on clubs is support in the effort to stay connected with fans. "Honey B. Fly is really a way for me to have personal contact and involvement with my fans worldwide," Carey said in a statement.

(Philadelphia Daily News)

Tuesday 15 April 2003
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Hurricane Mariah (42,657) by clueey23 from USA

This all just seems like the calm right before the storm. I think MC is gonna come with that ether. A little less than 20 days left until it hits. At least that's how I would like to think about this silent period. Lol.
(Wednesday 16 April 2014; 23:44)
Album release (42,655) by J from USA

Honestly we still got 2 more weeks untill April is over. Let's give Mariah until then to give more information about this album. At this point it's whatever to me TBH. I'll buy the album but I'm not as excited as I was before. I'm pretty sure this is going to be a great record but as far as success goes, I doubt this era will be one. Too many thing... read more
(Wednesday 16 April 2014; 21:50)
Thumbs down (42,654) by Martyn from United Kingdon

I'm so glad the thumbs down option has been removed. I stopped posting because I'm too sensitive to deal with the negativity. I don't like it when lambs argue. We get enough hassle from non Mariah fans, we should all stick together. (I feel like the rainbow cake girl at the end of Mean Girls.)
(Wednesday 16 April 2014; 21:32)
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