Island Def Jam (IDJ) is getting into the artist fan club business, kicking off
the initiative with a new Internet-based club on behalf of Mariah Carey. Carey and
the IDJ record label are teaming on the official Mariah Carey fan club, a joint
venture called Honey B. Fly.
Starting yesterday, fans could sign up for the service through mariahcareyfanclub.com.
A subscription costs $35 per year in the United States and $45 per year internationally.
Fan club members get access to presale concert tickets for Carey's upcoming tour, as
well as music and video exclusives.
They also get an introductory letter from Carey welcoming members to the club, an
8x10 autographed photo, a T-shirt available only to club members, and a membership
card that can be used in conjunction with special retail and concert events.
IDJ vice president of new media Larry Mattera says that the Honey B. Fly venture is
the first of a half-dozen artist fan clubs the label plans to launch in the coming year.
Fueling that interest is the opportunity for secondary revenue streams. IDJ and the
artists in question will share the money generated through club ventures. Until recently,
clubs were operated by the artists.
Driving the artists' interest in partnering with IDJ on clubs is support in the effort
to stay connected with fans. "Honey B. Fly is really a way for me to have personal contact
and involvement with my fans worldwide," Carey said in a statement.
(Philadelphia Daily News)
Tuesday 15 April 2003
Mariah without a label (54,992)
by nikki from usa
MC's already well established and spent 25 years around labels, their distributors, and how they work. It wouldn't take much to find the right people to hire and consult with to bring out the best of the best that Mariah Carey has to offer. She's rich enough to put out her own music, but she doesn't need to because she's a major celebrity. She coul... read more (Tuesday 30 June 2015; 22:05)
Mimi hit the nail on the head (54,991)
by nikki from usa
Those are my sentiments exactly. I didn't want Mariah to go back to work for LA. I wish she would've gone out on her own and just used him for consultation. I've noticed the same people that want to blame Mariah for everything are the same people that thank someone else for her success when things go right. Dismissed. There's a reason why stars hav... read more (Tuesday 30 June 2015; 21:44)
by Joyce from USA
Nice, he finally got her to stop flashing her boobs. He seems to be classing her up like she use to be. Sexy Mariah with side boobs, and barely there bottoms was nice for the last 14 years but Classy M is warmly welcomed. (Tuesday 30 June 2015; 21:25)
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