What fashion label
From Kylie's raunchy Love Kylie lingerie to Jay-Z and Damon Dash's Roc-A-Wear (once promoted by a certain Mrs. Beckham), celebrity clothing ranges can prove to a lucrative side project for pop music's elite. The latest megastar to add a new string to her bow is the unlikely fashion icon singer/songwriter Mariah Carey. The 34-year-old "Through The Rain" hitmaker has just launched a range of accessories under her own Automatic Princess brand name. The range of bracelets and necklaces, have hit Claire's Accessories stores in limited quantity across America and plans are apparently afoot to launch the range in their global stores early next year, if USA sales are strong.
Carey, currently recording the follow up to 2002's Charmbracelet album, has been spotted sporting Automatic Princess branded jewellery and clothing both in the video for last year's summer smash "I know What You Want", with rapper Busta Rhymes, and during her sell out UK Charmbracelet Tour. She has previously announced plans to extend the brand to include children's clothing and a range of children's books about a bi-racial orphan.
Much derided for her revealing outfits, Carey may initatially seem an unlikely fashion icon. However her liking for jeans with the waistband cut off and football jersey-design dresses have sparked a number of fashion trends in the US. No doubt she'll be hoping Automatic Princess is equally popular. Well who can say we won't be asking for the latest "AP" collection in a few years time? (UK-Flava)
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