It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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Revisiting "old Mariah" (46,883) by May from Denmark




Does anyone remember those days? The "real Mariah" hahaha, the video is fun. "Drinking from people's cup." Mariah right now is looking radiant and happy as in that video, very uplifted. She has been adding more countries t... read more
(Sunday 21 September 2014; 16:00)
New look (46,882) by LC from USA

Mariah looks incredible. She really hasn't looked this beautiful and radiant since her days on Idol. I think if she keeps this look up, her image will improve vastly. I don't know how to describe it, but she has that "cute, yet sexy" look going on again, that she had going on during the Music Box-Butterfly era. She just looks wonderful.
(Sunday 21 September 2014; 15:55)
Mariah look is not new though (46,881) by May from Denmark

I love how happy she is looking lately and all the time she is spending with her kids and letting us know, the pictures are lovely. But I don't think this is a "new look", her look in the aquarium is the type she wears every time she does relaxing things with her kids, that outfit is exactly the same she wore last year for their Disney visit and ot... read more
(Sunday 21 September 2014; 15:52)
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