It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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Been off the board a few days (47,614) by Deedre aka MiTodoChop @HBF from Canada

I was blessed to be able to attend a Jason Mraz concert. I love him. Wow the performance of Birdland is awesome. If anyone has an mp3 of that, I would be ever so thankful for a copy. Some great videos out of Singapore, nice for MC and the fans.
(Sunday 26 October 2014; 2:38)
Music videos (47,613) by B from USA

Mariah's last great video was Touch My Body. She needs to work with directors who know and understand her like Brett Ratner and Paul Hunter. Or fashion photographers, Herb did My All and David LaChapelle did Loverboy. She needs to hire a stylist. She looked amazing during her stint on Idol and during The Emancipation of Mimi era when Andre Leon Tal... read more
(Sunday 26 October 2014; 0:45)
Where are the critics now? (47,612) by Ty from USA

[...] the public is, now that [...] is back in top form, doing hot intros to Thirsty, singing with dem babies and tearing the stage up. The blogs and critics aren't saying a word. Crickets never [...]. True talent [...].
(Saturday 25 October 2014; 23:52)
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