It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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Mimi L / Las Vegas (55,017) by Licia from USA

Mimi that's what I have been worried about. With her vacation and the 4th of July holiday, how is she going to rehearse? Yes she deserves a vacation, but let's be real 2015 voice can't bounce back like 1990 voice could. Yes she was able to rehearse a week before the start of the first shows and she sounded great, but with her voice being so inconsi... read more
(Thursday 2 July 2015; 1:30)
It really gets on my last nerve (55,016) by Edward from USA

It really gets on my last nerve when some [censored] demand that biracial or multiracial people pick a side. All of a sudden, and according to some racist [censored] of past and present, the outcome of white mixed with any other race turns out to be whatever the other race is. Well, if you're mixed, you are [censored] mixed, period. If you're white... read more
(Thursday 2 July 2015; 1:21)
Some beau (55,015) by BLEUX ROGUE from U. S. A.

Funny how in the picture, were she's falling, you see Packard just chilling watching it all happen without even a slight bit of concern. And another thing MC, get your a** back to LV and rehearsals. You should've been there weeks ago instead of vacationing so long. Get to work girl, like the rest of us.
(Wednesday 1 July 2015; 23:33)
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