It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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Retirement and pushback (42,721) by Randy from USA

I'm more than positive that MC is not retiring. That wouldn't make sense. Even if the voice was in tatters or the buying public just aren't buying anymore, she loves music. Here's what would happen first. She would continue to make albums quietly like Annie Lennox, Dionne Warwick, Cher, Aretha, Diana Ross and Patti. She would also stop releasing vo... read more
(Saturday 19 April 2014; 16:02)
Pushback? Nope (42,720) by tobby from canada

Guys, May 6th is the only date we got since the orginal pushback of last July. It's not like she keeps changing the date over and over. It was July 23rd, then she thought she wanted more time to work on it and now it's May 6th, period. Enjoy the album.
(Saturday 19 April 2014; 15:06)
I love "The art of letting go" (42,719) by davidf from mexico

I just want to thank MC for making TAOLG. Thanks, it drains all my pain. I Love how she gives saving messages, last artists to do so.
(Saturday 19 April 2014; 8:01)
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