It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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Nick / Treat her like a lady (46,564) by Abraham from USA

If Nick cheated on Mariah that's messed up. Mariah is gorgeous, but the most important thing is that they had children together. That model has nothing on Mariah, I don't care if she is younger. No competition, sorry. Mariah was looking absolutely stunning around the time she shot the video for "Beautiful". Not just her body but her face. She looke... read more
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Did you guys ever watch this documentary? It reminded me of Mariah and how the media seems to be against her right now. When I watched this it made me sympathize with Britney and like her. Maybe Mariah can do something like this for her comeback next year. Britney has always had a good marke... read more
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So, a few days ago I told my closest friends the truth about what I am (it pains me to even type it, I'm really ashamed by this weakness), and there was a point where I just completely broke down, each and every one of them told me that they were okay with it, but like the song says, I still felt uncertain and alone. I put "Outside" on full blast w... read more
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