It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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Marcus Brazil (53,795) by Lamb_O_Chop from Australia

By the same token, it's one thing to be objective and fair concerning Mariah and it's another thing to never have her back on anything (even when she's truly been betrayed or wronged) and only come here to vent negativity. I'll go on record of saying the energy here is much better since many of the pessimist have put themselves out of their misery.... read more
(Wednesday 27 May 2015; 14:14)
Still no video (53,794) by Ty from USA

We should all be used to this, say what you want but Benny [..] and [...] Reid got those Mimi videos out one after another, after that record. [...] was late, [...] was dry, [...] never appeared, [...] never appeared, I miss the Mimi era. [...] is the best vocal live she has done in years. If she would have sang this at the [...] she would have go... read more
(Wednesday 27 May 2015; 12:45)
Mariah's pride / TGIFY in Vegas (53,793) by this_is_qhm from the Philippines

I'm really glad that Mariah isn't one of those artists who are too proud to drop keys when they perform their songs live. I'd much prefer her singing on a lowered arrangement than lip synch pretty much an entire song just because it's harder to for her to replicate it live than it was for her before. With that thought out of the way, I know it's pr... read more
(Wednesday 27 May 2015; 12:04)
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