It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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Nick's Saved cap (46,449) by Shelly from United States

Honestly, when I saw it, I didn't even think it could be about Mariah. I thought it was more for his dad since he was getting a lot of attention the last few days. If you look at James Cannon's Facebook, he is a Jesus freak. So I though Nick was making light of the whole situation by saying he's saved.
(Wednesday 27 August 2014; 20:23)
Hard (46,448) by May from Denmark

Well this_is_qhm, it is hard to find your own sound when you don't write your own songs and try to sing like someone else. Just saying hahaha. Hopefully she will find better writers because it would be a waste of a nice voice tho if it went forgotten too soon. Unlike Katy Perry, her gimmicks were what put her up in the pedestal, but she does writes... read more
(Wednesday 27 August 2014; 19:37)
Ariana Grande (46,447) by Shelly from United States

I listened to her album again this morning and honestly, other than the whistle, I don't think she sounds like Mariah. To me she sounds more like Brandy. She reminds me of Mariah because she's pretty, and seems sweet, and she has the whole Daydream/Butterfly look going. But nobody sings like Mariah. I see her having a career like Christina Aguilera... read more
(Wednesday 27 August 2014; 19:34)
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