Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes
user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new
single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.
Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single,
"It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down
46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from
a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the
"Heartbreaker" single sold more than 200,000 copies in its first week by the time it was
released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could
a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new
rules? Thanks, Gustavo Pessoa.
Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans
aren't buying it in the numbers they have in the past. I can't tell you why that is, but
"It's Like That" would have a much easier time making it into the top 10 if more people
were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher
road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains
its bullet. That means the song's overall point total increased from last week, even though
it was forced one rung down the chart.
Saturday 26 February 2005
She is still relevant (55,581)
by Jonathan from United States
At my job they only play the top 40 stations with the occasional country station depending on if my boss is there and they played three Mariah songs. They played Alone In Love, Fantasy, and Heartbreaker. It wasn't a throwback moment or anything. They just threw it in there with Ed Sheeran and Nicki Minaj so I think Sony is doing something right by ... read more (Saturday 1 August 2015; 1:55)
MC-French-JB collab (55,580)
by Jake from New Zealand
Really excited for it. Justin is a really good singer, his new song Where Are Ü Now is great. And French is ok. Detail is a nice producer, so that's reassuring too. (Saturday 1 August 2015; 0:48)
Justin French (55,579)
by Lee TS from USA
This is just eww. Justin is douche at its finest, how is his apology tour going? He probably believed his own hype and it got to his head. I liked his Baby song because it was cute and catchy, even Boyfriend. But his voice to me has not been able to recover since puberty, unlike Usher he has not been singing well. It scratches and sounds all type o... read more (Friday 31 July 2015; 23:46)
Do you want to share your thoughts and ideas with other Mariah Carey fans.
Are you looking for a special item for your collection? Or do you just want to talk about Mariah? You can
do it all on the messageboard.