It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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Media Traffic (51,243) by Matteo from Italy

Media Traffic has released this about Mariah, these are her record sales:
Mariah Carey (1990) 14 million
Emotions (1991) 8 million
Music Box (1993) 26 million
Merry Christmas (1994) 13 million
Daydream (1995) 21 million
Butterfly (1997) 11 million
Number Ones (1998) 14 million
Rainbow (1999) 8 million
Glitter (2001) 2,5 million
Greatest H... read more
(Monday 30 March 2015; 15:40)
Mimi L. (51,242) by Jon from Netherlands

Maybe you are right, but it's nice to see Mariah moving forward and seeing that the damage might have been temporary. It also seems like there is a little more substance here than with the other guy that only knew about gyms and making himself famous.
(Monday 30 March 2015; 15:07)
Together, no (51,241) by Cgee54 from Usa

Mariah and Brett in my opinion are not that serious about each other, if anything they're just giving the public the illusion of having something together. I'm glad Mariah is finally out and showing Nick Cannon that she can find someone as well. Do I see these two officially dating? No.
(Monday 30 March 2015; 13:49)
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