It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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Re: RockyRoc from England (45,578) by MimiLamb from Germany

I have to comment on one of the things you wrote: "I just can't explain how unfair that was for Ariana. I mean, I think it's fair when people compare her to present Mariah, but anything during the 90's, don't even bother." Why is it unfair? If you want to compare artists you have to do it when they were the same age. I think it's highly unfair to c... read more
(Friday 25 July 2014; 8:07)
Money ($*/...) (45,576) by Shelly from United States

Coming in on a helicopter while looking super excited and amazed at the gorgeous scenery below, the look of awe that's on her face when she's admiring the angels on the ceiling and then looking outside the window at that breathtaking view, the joy of being able to give an amazing tip, rolling around on good sheets, shopping Pretty Woman style, walk... read more
(Friday 25 July 2014; 5:51)
Bill and RockyRoc (45,575) by Shelly from United States

Bill, thank you. The whole first album is amazing. I've been playing it a lot lately. I was amazed to find that a lot of the best songs on that album were already written before she even signed to CBS records. Wow. RockyRoc, I went and looked for that video and you're so right. Ariana is very good but Mariah blows her out of the water. MC's voice j... read more
(Friday 25 July 2014; 5:37)
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