It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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How has Mariah influenced your personal style, if at all? (50,647) by Baby from Sweden




So that above clip from circa 2007 had me going down fashion memory lane with Mariah. And I remember how much I gravitated towards anything that looked like her signature Victor Alfaro dresses. I even went to my aunt... read more
(Thursday 5 March 2015; 1:19)
Working with Jermaine, again (50,646) by G.G. from USA

That is disappointing, to me. She's gone to that well one too many times. Try something new, please. I also have doubts about her going to Epic with L.A. Reid. I think he'll do what he has to to get her to sign with Epic and then drop the ball.
(Thursday 5 March 2015; 1:12)
Mariah and Lauryn (50,645) by Jono from USA

I can't believe a duet almost happened. Lauryn at her peak with Miseducation and Mariah finally independent and doing her own R&B thing. That would have been absolutely epic. It's a shame that it didn't pan out, but hey maybe it still might?
(Thursday 5 March 2015; 0:58)
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