It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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TJ / GG (45,673) by Abraham from USA

I don't believe that. Mariah would have done fine without Tommy. It's her talent and voice that has gotten her to where she is today. She's the one who has written practically all her songs. Gigi, where did you read that rumor? Her twitter? Re releasing the album with new songs would be great. I want more music.
(Tuesday 29 July 2014; 22:42)
Observation (45,672) by G.G. from USA

I used to check Nick's Instagram page for pictures of Mariah and the kids. His Instagram has been deleted and he hasn't posted anything on Twitter since July 1st.
(Tuesday 29 July 2014; 19:57)
Rumor (45,671) by G.G. from USA

Mariah posted then deleted it: 9.9.14. MIAMTEC will be re launched with four new songs and Thirsty will be the next single with a video already shot.
(Tuesday 29 July 2014; 19:47)
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