It's like this

Chart Beat is Billboard magazine writer Fred Bronson's column. Each week, Fred includes user question-and-answer sessions. This week, someone wrote in to ask why Mariah's new single "It's Like That" is slipping on the Billboard Hot 100 despite its rise in airplay.

Hi Fred. I'm writing to you once more, this time concerning Mariah Carey's latest single, "It's Like That". On Billboard's latest Hot Digital Songs chart the song has gone down 46-57 in its fourth week. For the first time that I can remember, Mariah's suffering from a huge amount of airplay and little sales, as opposed to her usual huge sales figures (the "Heartbreaker" single sold more than 200,000 copies in its first week by the time it was released in 1999).
Do you have any idea why Mariah is selling so little despite so much radio support? Could a song like that still make it to the top 10 of Billboard's Hot 100 under the chart's new rules? Thanks, Gustavo Pessoa.

Dear Gustavo. It is ironic that radio is finally playing a Mariah Carey song, and her fans aren't buying it in the numbers they have in the past. I can't tell you why that is, but "It's Like That" would have a much easier time making it into the top 10 if more people were purchasing the single.
Can the song reach the top 10 anyway, based on airplay? It's possible, but it's a rougher road to travel. This week on the Hot 100, "It's Like That" backslides 19-20, but retains its bullet. That means the song's overall point total increased from last week, even though it was forced one rung down the chart.

(Billboard)

Saturday 26 February 2005
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Merchandise (48,738) by Darryle from USA

I know I've posted about this before but it really annoys me. Mariah and her team have got to do a better job with merchandise. Besides the fact that you can't get her albums from her actual store (her CDs are purchased through Amazon) she doesn't have any of her DVDs for sale either. Then there's the fact that it's near impossible to find a Mariah... read more
(Tuesday 23 December 2014; 1:52)
Relatable Mariah (48,737) by Sofia from Portugal

I find it amusing that some people think or even sugest Mariah should be more relatable. What for? So other people can like her? Would you be a fan if she was different? These diva behaviours are a part of her and we've had 25 years to get used to them. I know I did.
(Tuesday 23 December 2014; 1:45)
Re: Mike Dawson (48,736) by nikki from usa

(update) Actually, I take that back. There was a line where I said she should retire because there's no way to top it. However, clearly that's where you stopped reading. That was a figure of speech to how epic Butterfly was as an album, not a literal context. I used "retire" as a metaphor throughout the entire piece to define different musical dire... read more
(Tuesday 23 December 2014; 0:35)
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