Sunday 23 April 2006

Airplay update

Even though Say Somethin' isn't significantly losing spins, for the first time today it does lose audience impressions. What this means is that, even if it is getting played more times, it isn't heard as much as before. This could be a sign that bigger radio stations that reach a more substantial number of listeners are not playing the track as much as they were before, while smaller radio stations with respective smaller audiences are starting to pick up the track.

Yet, it is undeniable that both Say Somethin' and Fly like a Bird have slowed down in radio. At this stage, Fly like a Bird is only gaining in Urban AC and it doesn't seem to have a bright future in Urban. The question is if Say Somethin' will be sent eventually to Urban to help give it a boost, considering it is already being played in the other two big formats, Pop and Rhythmic and that it has already debuted in Billboard's Hot 100. We have to wait and see if this actually happens.

For now, keep requesting the songs in your local station and downloading the singles.

(Mariah Connection)



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