Mixed drinks, mixed messages
That factoid no doubt played a part in CBS' cautious presentation at Carnegie Hall. Adding only four series to a handful of solidly performing rookie shows from this season, the network hoped to send a message of stability. But with an opening film montage that featured stars from your grandparents' CBS and ended with the long-dead Ed Sullivan introducing the live cast of Jersey Boys, the Broadway musical about the Four Seasons, things looked downright arthritic.
Not exactly the kind of entertainment that convinces twenty- and thirtysomething media buyers that your demographic is getting younger every day. Even Mariah Carey's knockout rendition of "We Belong Together" to promote a CBS concert special for next season couldn't quite revive things. (Broadcasting & cable)
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