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Mariah Carey takes on Madonna with new tour
Hitting the road 16 months after the debut of her comeback LP, "The Emancipation of
Mimi", Mariah Carey has a tough ride ahead if she wants to show up rival diva Madonna.
The Material Girl reportedly "laughed hysterically" when she heard rumors of Carey's
tanking ticket sales earlier this year - Madonna's own "Confessions" tour continues
to both sell out and cause controversy across the globe. Still, "The Adventures of Mimi:
The Voice, the Hits, the Tour" promises big sets, guest stars, and keeping with Carey
fashion, lots and lots of costume changes.
With five million "Mimi" copies sold and three more Grammys added to her collection,
Carey sets out on her long-awaited tour, which isn't so much about emancipation as it
is reclamation. It's the '90s again. Carey is once again on top of the charts.
Meanwhile, a certain aging fake-British diva is still miffed about the time way back
when Carey told reporters that she grew up listening to Madonna. At the July 4 Live 8
concert in London, Madonna reportedly told a toady that she didn't want to be anywhere
near Carey. The two even feuded over this year's opening spot on the Grammys, which
Madonna won. Carey, however, led the nominations and took home the gold gramophones,
proving that she's hardly down for the count.
To help fine-tune the "Mimi" tour, Carey enlisted her longtime musical director (and
"American Idol" judge) Randy "Dawg" Jackson. Despite the rivalry between Carey and
Madonna, Jackson isn't beyond looking to the enemy for inspiration. In a May interview
on "Larry King Live", Jackson voiced his appreciation of the dramatic "Confessions"
tour, which features a $2 million disco ball, politically-charged slide shows, and
Madonna's mock-crucifixion on a giant mirrored cross. But according to Carey, this tour
isn't about theatrics - it's about the music, the songs, and of course, the fans.
Along with her three-octave voice, nutty personality, butterflies, and quirky clothing,
Carey has always been about the fans. Whether communicating with them through kooky
messages on her Web site or choosing a set list she thinks will please them most, Mariah
isn't above even letting a fan name her new tour. "The Adventures of Mimi" comes from a
fan's Carey-centric diary of the same name. According to Carey, this time out she's
making decisions on what feels right, not what might make the most money - a method she
faults with causing her past career calamities.
Despite "Mimi's" smash success in 2005, it seemed like Carey was never going to tour.
Most artists plan their shows to coincide with their latest releases. Maybe the Carey
camp was holding back, fingers crossed, waiting to see how things turned out. The first
few years of the new millennium weren't good to Carey, after all. Her movie debut
"Glitter" was a monumental bomb. She was hospitalized following a very public breakdown
on MTV's "Total Request Live". And Carey's record label EMI paid $28 million just to dump
her contract.
It's not like anybody - including Madonna - expected to see Carey back in the spotlight.
Her last LP, 2003's "Charmbracelet", received lukewarm attention. Despite some minor
hits, it was played primarily on adult contemporary stations, as opposed to the R&B
radio Carey helped invent the decade before. Even her new record label, Island/Def Jam,
seemed to be hedging its bets with "Mimi" - the LP cover features a gold-attired Carey
styled to look less like herself, and more like Beyoncé, this decade's reigning diva.
(MSNBC)
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