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Mariah Carey single at centre of online contest
Professionals and amateurs alike will have the chance to remix the third single from
Mariah Carey's platinum-plus album "E=MC2" via a contest hosted on a startup social
network Web site for musicians, Billboard has learned.
Starting July 15, the complete stems of "I'll Be Lovin' U Long Time", from Carey's Island
release, will be made available to the members of Indaba Music, an online community for
aspiring and established producers and artists.
"Mariah is the queen of the remix," manager Mark Sudack says, citing the pop star's work
with dance producers like David Morales - for whom she resang the vocals of 1993's
"Dreamlover" - and Junior Vasquez, as well as hip-hop greats like Sean "Diddy" Combs,
DJ Clue, Ol' Dirty Bastard and the Lox. "This contest is a way for her to continue being
a pioneer in the remix world, potentially finding a new sound, a new power, a new energy
in the online space, as opposed to just the go-to producers of the moment."
The contest involves elements of fan voting, user-generated content and social networking.
Entrants must join Indaba by creating a profile and can then download the song stems,
work on their mix and submit it via the site by August 26. The Indaba community will
pick its 10 favorite mixes via online voting. Three judges - including Sudack, who
co-executive-produced "E=MC2" - will then select the winner. The producer of the winning
mix will receive $5,000 (2,500 pounds), be designated as Carey's No. 1 MySpace friend
for four weeks and possibly have his or her work released.
The contest is more than just a unique way to promote the single, according to Sudack.
"It's a marketing tool as much as it is a contest," he says. "But nowadays all you need
is a laptop and a drum machine, and you have all the equipment that you need to go and
make something that's hot and sounds special. There's so much potential talent out there
that's untapped. You could have the next Jermaine Dupri sitting in a room somewhere, and
he's got all the talent and all this genius with just no options to connect the dots."
(Reuters/Billboard)
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