Mariah Carey releases a new fragrance line
Last month we learned that Mariah Carey was planning to release a new line of celebrity fragrances called Lollipop Bling and today we get to see the first promo ads for this new line of smells. Due out next month, the Lollipop Bling line was apparently inspired by the diamond encrusted Ring Pop ring that Nick Cannon gave to Mariah Carey at their wedding vow renewal ceremony earlier this year... the 3 fragrances from the line - Ribbon, Honey and Mine Again - have been named for a few of Mimi's favorite songs. Are you ready to smell like the sweetness of Lollipop Bling?
Mariah Carey's Lollipop Bling, three fragrances that Elizabeth Arden based on candy flavors and that will appear in stores soon, is the product of a partnership with the Topps Company, which makes Ring Pops. Print advertisements for the perfume in August issues of publications like Cosmopolitan, Elle and People Style Watch will show Ms. Carey wearing three Ring Pops. The fragrances, named after Ms. Carey's songs "Ribbon", "Honey" and "Mine Again", will be introduced by July 1 at department stores including Macy's and Dillard's, where with each purchase consumers will get a free Ring Pop. Early next year, before Valentine's Day, when romantics flock to both the perfume and candy aisles, the fragrances will be available in mass retailers like Wal-Mart and in drug stores. There, stand-alone display racks will feature both the fragrances and Ring Pops, with the candies in a special "Bling Collection" three-pack that promotes the fragrances. Ms. Carey was not available for comment. A one-ounce bottle of the perfume will retail for $35, the 1.5-ounce candy three-pack will cost about $1.50.
Ugh... as if the world needs more celebrity fragrances but I have to say, the idea to team up with Topps to produce and sell this new line of sweet smelling perfumes is ingenuous! The fact that the tiny 3-pack will only cost $1.50 is just brilliant. My guess is that only young girls will be wanting to smell like candy but I have no doubt MC is gonna make loads of $$$ from this new product.
In terms of packaging and marketing alone, I love this. While I still won't be buying or smelling like Lollipop Bling, I can appreciate the novelty of this new line of celebrity fragrances. What do y'all think, is this new fragrance line a winner? (TV.com)
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