Thursday 23 September 2010

Mariah's Angel bubbly priced in the heavens

You may recall that Unfiltered debunked the myth of Mariah Carey "launching" her own new Champagne brand earlier this year. Now that the re-branded Angel has just been released in the U.K., we have some more insight into the union between an Italian Champagne producer eager to break into the lucrative world of nightclub bottle service and an American singer who insists she doesn't drink Champagne because it hurts her throat.

Call it "how your $1,000, crystal-encrusted bottle of Champagne gets made". In an interview earlier this week with U.K. trade publication the Drinks Business, Angel founder Stefano Zagni said that, after finding celebrity endorsements too pricey, he paid record label Island Def Jam for access to celebrity events. Those events included an anniversary party in Las Vegas for Carey and her husband, actor and musician Nick Cannon, at which Angel was poured.

Zagni made Carey the new brand ambassador of Angel, which is now featured in several of Carey's music videos, as well as those by fellow Def Jam artists Rihanna, Ne-Yo and Fabolous. In her role as ambassador, Carey herself appeared on the U.K. television show Chatty Man, in which she stated that she crushed the grapes herself while wearing brand-new Jimmy Choo shoes, laughed along with host Alan Carr as he joked about the black condom-like seal at the top of the bottle, and dabbed off the host with a newspaper while shouting "Stylist!" after he was liberally sprayed with Champagne (which she pronounced "Sham-PAG-nee") upon opening the bottle. Classy!

(Wine Spectator)



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