| Wednesday 11 September 2002 |
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Mariah's musical penny-pinching
Mariah Carey has signed a $20 million recording deal with Def Jam records, but it looks like she's trying to save a few bucks when it comes to promoting her new album. The diva, who sometimes refers to her fans as her "lambs", is trying to recruit some of her flock to do PR work for her. "Get in on all the fun!" the singer's official Web site says in its recruitment pitch. "Mariah has a new album coming out soon and is looking for YOUR help to promote it!"
The members of Mariah's "online street team" are sent e-mails that will let them know "how YOU can promote Mariah and the upcoming album". Promoters are unpaid, but they receive nifty t-shirts, stickers and, of course, "a chance to feel closer than ever to Mariah". (MSNBC) Many thanks to Mariah Buzz.
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