| Wednesday 28 January 2004 |
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Mariah's fan club archives
The first issue of Honey B. Fly, Mariah's fan club newsletter, has been mailed. Most club members have already received the glossy publication, while others should start trickling in over the next few days. What many of you may not know, however, is that newsletters were being mailed to Mariah fans all over the world long before Honey B. Fly was announced.
Way back in 1991 Mariah signed up for fan club management services with Fan Emporium. This partnership lasted until 2002 when Joyce Logan, the president of Mariah's fan club, resigned from the company. During Joyce's helm, twenty seven Official Mariah Carey Fan Club newsletters were published, each featuring a personal message from Mariah herself and candid photos from her travels around the world.
Before millions were exposed to the Internet and instant communication, the fan club newsletters came to be the centerpiece for contact between Mariah and her fans. (Mariah Daily) When Fan Emporium was running the fanclub, many fans were dissatisfied with the newsletters. I was a member of the fanclub for 1 year and I received only 1 newsletter. It was a black and white, 6 pages newsletter. The only interesting part of that newsletter was Mariah's very short personal message. I paid about $30 dollars for 1 newsletter.
I hope the new newsletter is better. Because of the bad experience, I'm not a member of the new fanclub. If you're a member and you received the Honey B. Fly newsletter, please let me know what you think of it. It's not a good sign that the fanclub was established 9 months ago and only now the first newsletter is sent.
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