IDJ teams with Mariah Carey for fan club
Island Def Jam (IDJ) is getting into the artist fan club business, kicking off the initiative with a new Internet-based club on behalf of Mariah Carey. Carey and the IDJ record label are teaming on the official Mariah Carey fan club, a joint venture called Honey B. Fly.
Starting yesterday, fans could sign up for the service through mariahcareyfanclub.com. A subscription costs $35 per year in the United States and $45 per year internationally. Fan club members get access to presale concert tickets for Carey's upcoming tour, as well as music and video exclusives.
They also get an introductory letter from Carey welcoming members to the club, an 8x10 autographed photo, a T-shirt available only to club members, and a membership card that can be used in conjunction with special retail and concert events.
IDJ vice president of new media Larry Mattera says that the Honey B. Fly venture is the first of a half-dozen artist fan clubs the label plans to launch in the coming year. Fueling that interest is the opportunity for secondary revenue streams. IDJ and the artists in question will share the money generated through club ventures. Until recently, clubs were operated by the artists.
Driving the artists' interest in partnering with IDJ on clubs is support in the effort to stay connected with fans. "Honey B. Fly is really a way for me to have personal contact and involvement with my fans worldwide," Carey said in a statement. (Philadelphia Daily News)
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