Skull launches automated ringtones
|  | | Mariah and Skull | As the ringtone war heats up with the recent instatement of Billboard's newest ringtone chart system, breakout reggae artist, Skull, is poised to make his mark within the new media realm. In January, YG Entertainment will release a provacative animated ringtone for Skull's first single "Boom di, Boom di" from his forthcoming album. Under the direction of Morgan Carey brother of the multi-platinum Mariah Carey, the animated ringtone is set to make big waves and take reggae to another level in the multimedia world.
"There's always a lull before the industry stampede to take advantage of emerging technologies, I wanted to be leading that charge," explains Carey. "Boom Di, Boom Di is a sex you up joint, so I knew we needed the right vehicle to drive that message home."
The ringtone was created by 3D animation studio VisionScape Interactive and will be distributed through VSI's mobile media distribution network making it one of the first-ever animated ringtones to be available within the urban music genre.
The audio single, "Boom Di, Boom Di" was written by Skull and Mighty Mystic, produced by Skull and is currently available exclusively via myspace.com. (The Urban Network)
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