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OPI signs deal with Mariah Carey
The nail craze, already at fever pitch, is about to rise another octave. Mariah Carey, the
chart-topping, Grammy Award-winning songstress with a five-octave vocal range, has signed
on with OPI Products Inc. for two nail polish collections launching next year. The first
collection of eight shades will hit OPI's global distribution of salons, spas and retailers
in January, followed by another later in the year with an as yet undetermined number of shades.
"I actually went to beauty school in 11th grade so I could have something to fall back on,
so believe me, I've done my share of manicures as well as getting them," said Carey, who added
that although a neutral nail is her go-to, she has been recently donning metallic and pastel
shades. "OPI knows that the polish you use makes a big difference not only in the look, but
in the care of your nails and that's why I believe in the brand."
The timing could hardly be better for OPI as Carey, known for strong comebacks, is stepping
into the spotlight again after a three-year hiatus from albums and giving birth to twins
Monroe and Moroccan last year. She's expected to release a new album soon. A promo of sorts
for it came last week in the form of the single "Triumphant (Get 'Em)", and she is joining
the judges' table on the next season of American Idol, which Jennifer Lopez proved can be a
powerful platform for fashion and beauty.
"It is an eclectic mix of vocal-driven ballads, up-tempos and midtempos, said Carey about the
upcoming release. "I'm not one to refer to myself in the third person, but a lot of songs will
feel like 'classic Mariah Carey songs'."
Suzi Weiss-Fischmann, executive vice president and artistic director of OPI, said, "Nails are
part of her personality. I really have always looked for celebrities for whom nails are very
important, and it is not something you just Photoshop on a picture. She was very much part of
the color selection."
Carey, who the public has followed since her recording debut 22 years ago through two marriages,
the box-office flop Glitter and the daring drama Precious, and more number-one U.S. singles
than any other solo artist, represents a shift in style from the artists that have recently
been a prominent part of OPI's collaboration roster, including Katy Perry and Nicki Minaj,
as well as Justin Bieber and Selena Gomez for OPI's mass brand Nicole by OPI.
Usually, Weiss-Fischmann said, OPI does only a single collection with its celebrity collaborators,
but Carey's stardom is so huge that two collections were justified.
(Women's Wear Daily)
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MESSAGE BOARD |
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Do you want to share your thoughts and ideas with other Mariah Carey fans.
Are you looking for a special item for your collection? Or do you just want to talk about Mariah? You can
do it all on the Mariah Carey Archives messageboard.
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