| Saturday 25 November 2006 |
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Max Martinez's holiday spirit hits the runway
Max Martinez, owner of Max women's boutiques in Cherry Creek, Boulder, Aspen and Highlands, sounds like an impatient kid waiting for Santa when he talks about this year's Max fashion show. "We're getting ready for another great year," Martinez said. "We've doubled our projections. Last year at this point we were at $38,000, this year we're already at $78,000."
Martinez's models strut their stylish stuff at roughly 9:30 p.m. Dec. 2 at the Tracks Event Center, 35th and Walnut streets. This annual fundraiser for Brandon Center, a shelter for battered or homeless women and their children, is Denver's most anticipated fashionista fest - not just for the European and American couture on the runway - but for all the peacock peeps who competitively dress for the event.
Added to this year's show is a silent auction, which Martinez hopes will tip the take over the $100,000 mark for the Volunteers of America charity. "All my vendors have participated in the silent auction," Martinez said. "We have bags from Stella McCartney, Elton John tickets, a trip to Mexico; even Mariah Carey is sending us a big basket with her CDs and signed posters."
One of Max's vendors donated 300 cashmere sweaters and scarves for the women of Brandon Center. "It's all about sharing your luck and making a difference for these wonderful women," Martinez said. The new venue at Tracks offers more seats (although they're already sold out) and room for the silent auction. There are still standing-room-only tickets available at voacolorado.org or at 303-307-7335. (Rocky Mountain News)
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