Bling H20 rewrites the book on foolish purchases
Give the world another 50 years, and I can understand a bottle of water costing $40-$50; but now? In what can only be described as a brilliant play on the wallets of the rich and famous, Kevin Boyd has created a bottle of water called Bling H20 (taken from a spring in Tennessee!) that costs about $36 in the U.S. and $46 in Australia.
Mr Boyd, a writer and producer, said he arrived at the inspiration for Bling H2O working on film-studio lots. He said that, in Hollywood, bottled water was a fashion accessory and people chose a brand that reflected their personality. To capitalise on the market, he produced a glass bottle studded with Swarovski crystals, filled it with spring water and encouraged celebrities he knew to drink it.
Careful celebrities, we're watching you on this one. Already it's been reported that Paris Hilton bought as case of this stuff for $550. Mariah Carey and Shaquille O'Neal have also lapped it up. What's next? Pre-packaged ice-cubes made from spring water? Oh wait... (Ecorazzi) This article was already published on November 8, 2006, but it only caught my attention today, thanks to Google News
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