Mariah Carey a hit at Macy's appearance
Mimi evidently knows how to move product: after spending two hours at Macy's Herald Square flagship last week, pop diva Mariah Carey managed to move more than $70,000 of her debut fragrance, M by Mariah Carey. More than 1,000 fans (some who had been on line for more than 24 hours) showed up to greet Carey, who arrived in a black Bentley Phantom convertible. Fifty of those customers popped for a $305 gift set, which entitled them to a photo op and autograph at a private session after Carey left the sales floor.
"Mariah Carey's personal appearance at Macy's Herald Square on Tuesday generated a tremendous amount of excitement from her grand arrival at our Broadway entrance to her walk down our main aisle with a drum line playing," said Micheline Jordaan, vice president and divisional merchandise manager of fragrances for Macy's East. "We are very pleased with the performance of the fragrance. This truly has been one of our best events."
"While we expected the personal appearance to go well, especially considering that fans camped out to buy the $305 package that sold out in 10 minutes, the appearance exceeded all expectations," said Joel Ronkin, executive vice president and general manager, North America Fragrances, of Elizabeth Arden, Carey's fragrance licensee. "This was a great team effort from all." (Women's Wear Daily - Mariah Daily Journal)
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