Mariah Carey hopes to dodge "Forever" curse
Her album may be delayed, but Mariah Carey's fragrance is right on time. Yesterday, she revealed the new poster for her forthcoming new perfume, which is called "Forever". She's no stranger to the scent game, as "Forever" (named after a Carey song of the same name from the Daydream album) is the singer's third perfume (following "M" and "Luscious Pink"). She told People magazine, "Fragrance is so personal, and 'Forever' captures that glamorous feeling that I want to share with my fans." The new scent is described as having "notes of lotus blossom, tuberose, gardenia, exotic woods and white musk". (I initially thought tuberose was something Carey had made up, but it turns out it's a real flower.)
Carey's past fragrances have sold extremely well (and have actually smelled delightfully pleasant and subtle). But she should step lightly with this one, because naming anything "Forever" in the music world tends to end poorly. The Spice Girls used that title for their third album and broke up shortly thereafter (following weak album sales). Diddy suffered the same fate when he dropped is album Forever in 1999, which landed with a thud despite the fact that it was a hotly-anticipated follow-up to his smash No Way Out. (He clearly learned nothing from that fiasco, as his R&B project Day26 called their second album Forever in a Day.) And though Kid Rock's album Cocky ended up doing big sales, its initial impact was weak thanks to a single called "Forever".
Obviously, the "Forever" curse isn't iron-clad, as Carey's "Forever" single was wildly successful and Wu-Tang Clan dropped an album called Wu-Tang Forever that may have been inconsistent but still sold like gangbusters (which perhaps only proves the fact that Ol' Dirty Bastard is sort of bulletproof). And obviously the fragrance world and the music universe run on different rules, so it's likely that "Forever" will do just as well as Carey's other scents. But if something goes awry, we'll know why. (MTV Newsroom)
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